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Information is posted at the Portal of the Ministry of Agriculture, Forestry, and Fisheries of Japan at: https://www.maff.go.jp/j/shokusan/gi_act/register/110.html

The GI of Binh Thuan dragon fruit is the second GI of Vietnam officially protected in Japan after the GI No. 107 of Japan granted to Luc Ngan lychee products. Protected geographical indications can be said as "passports" to enter the Japanese market in particular, and the world in general. The protection of geographical indications means affirming the prestige of Binh Thuan dragon fruit in the Japanese market, opening up many new opportunities for the export and consumption of Binh Thuan dragon fruit in many different markets, especially are in fastidious markets (Europe, Korea, New Zealand, ...).

Like Luc Ngan lychee, the Intellectual Property Office of Viet Nam has implemented many solutions to contribute to the success of the registration of geographical indications of Binh Thuan dragon fruit in Japan. Famous for being a difficult market, with very strict legal regulations on the protection of geographical indications, the registration of geographical indications of Binh Thuan dragon fruit in Japan is relatively complicated. Therefore, IPVN has provided support in two ways: to complete the application for protection of geographical indications to fully meet the provisions of Japanese law and strengthen international cooperation to speed up this process.

The event that Binh Thuan dragon fruit was successfully registered for geographical indication protection in Japan has laid the foundation for creating a competitive advantage for Binh Thuan dragon fruit to come to the Japanese market. In the coming time, it takes a lot of effort from many sides, many levels, ministries, and units, for Binh Thuan dragon fruit to continue to conquer this difficult market, and at the same time to further expand its position.

Binh Thuan dragon fruit

Besides, the management activities of GIs of Binh Thuan dragon fruit after protection will continue to be a big challenge for all levels and sectors, especially in Binh Thuan province. The biggest difficulty to mention is quickly consolidating the capacity of the organization managing the geographical indications, the Binh Thuan Dragon Fruit Association. In addition, farmers' awareness, to strictly follow the process of growing and producing dragon fruits, ensuring product characteristics and quality standards for exporting dragon fruits to Japan as registered, also should be enhanced and continuously monitored. Finally, the close coordination of State management agencies and the Association, ensuring complete, transparent information, and effective and timely support for dragon fruit growers, will contribute to ensuring the participation of dragon fruit growers. synchronize, ensure the quality of dragon fruit, and promote the trade of dragon fruit in the domestic market and export.

The branding for agricultural products and specialties of Vietnam is associated with geographical indications (especially the protection of geographical indications abroad) and has been and is becoming an important orientation to increase the value of products, affirming the brand name for Vietnam's specialty products. This also affirms the role of intellectual property, an effective tool to help Vietnamese products have more competitive advantages and promote exports to international markets.

Intellectual Property Office of Viet Nam